Four Fabulously New Styles!

I've just put out four new styles which I have to say, are among my favorite ever! They are in a new vendor layout, which I'm excited to release. It's a small preview of things to come in the new year from Calla. There are exciting changes on the horizon, and this new look is just the beginning!

Here are the styles, I will let them speak for themselves. Click for a larger view.










As always, demos are free so come on by and grab one!

I hope you and yours have the most joyous of holidays filled with those you love!

Last Day of 50L$ Discontinued Sale!

Today is the last day of the 50L$ sale! The whole store has been marked down the men's styles included! That's 50L$ per PACK of 5 - 10 colors! Tomorrow they will come down and these colors will no longer be available.

The packs that are on sale and being discontinued are:

Burnt Tips
Blonde Light Tips
Blackened
Dark Frosted
Blackened Reds
Red Frosted
Burnt Auburns
Black Frosted
Black Tips
Confetti I
White Tips
Confetti I
Springs (Double Pack - includes Springs & Springs White Tips)
Pink Tips
Pinks II
Purples
Purple Tips
Blues (Double Pack - includes Blues & Blue Tips)
Greens (Double Pack - includes Greens & Green Tips)

Don't forget, skins are also in this sale, and are 90% off at 50L$ per pack. Fatpacks are also 90% off and these skins will be discontinued to make room for a new line!

Come on by Calla and grab them while you still can!

Discontinued Packs 50L$ Sale

The whole store has been marked down (finally, after 2 days of working on it) the men's styles included! That's 50L$ per PACK of 5 - 10 colors!

The packs that are now on sale and being discontinued are:

Burnt Tips
Blonde Light Tips
Blackened
Dark Frosted
Blackened Reds
Red Frosted
Burnt Auburns
Black Frosted
Black Tips
Confetti I

The packs that are already marked down and will also be discontinued are:

White Tips
Confetti I
Springs (Double Pack - includes Springs & Springs White Tips)
Pink Tips
Pinks II
Purples
Purple Tips
Blues (Double Pack - includes Blues & Blue Tips)
Greens (Double Pack - includes Greens & Green Tips)

Don't forget, skins are also in this sale, and are 90% off at 50L$ per pack. Fatpacks are also 90% off and these skins will be discontinued to make room for a new line!

Today is the last day of the pumpkin hunt as well, so swing by if you haven't gotten all 84 treats!

Come on by Calla for savings and fun!

Fabulous Lashes!

There is a new set of six lashes out at Calla today! They are more dramatic than the first set. As always, the fatpack is at a discount over buying them individually.



In case you missed the first set, you can find them upstairs.



You can pick them up at Calla!

50L$ Discontinued Sale & Treasure Hunt

You didn't think I forgot did you?! The Limited Edition Pumpkin Packs are being tossed around the store! There is a magic broom rezzing pumpkins all over the store. Be careful though, some are tricks and some are treats! There are 84 total treats this year! The hunt is on all weekend, and likely into the beginning of the week to give people a chance to find them all.

Now for the sale info! ALL regular styles have some colors on sale for 50L$! These colors are being discontinued and the packs will not be available any longer. The packs currently marked down are:

White Tips
Confetti I
Springs (Double Pack - includes Springs & Springs White Tips)
Pink Tips
Pinks II
Purples
Purple Tips
Blues (Double Pack - includes Blues & Blue Tips)
Greens (Double Pack - includes Greens & Green Tips)

That's 50L$ per PACK of 5 - 10 colors! There are 10 more packs that I will be marking down this week. I will let you know as soon as they're ready.

All skins are marked down to 50L$ as well, that's 90% off. Fatpacks are also 90% off.

These color packs & skins will be discontinued soon, so get them while you can. You can use your store cards to take advantage of these prices, too!

Stop by Calla's Main Store for the deals and fun!

Wishing you a spirited weekend!

Three New Sultry Styles

There are three new in the Sultry Collection this weekend. I'm going to let the pics speak for themselves today, so here they are!







As always, demos are free for you to try, and you can pick them up at Calla!

50% Off Store Cards

Store cards are 50% off until Sunday night at 11:59pm SLT. There are a LOT of new things coming to Calla very soon. Of which are a whole bunch of brand new styles!

Take advantage of this very rare 50% off store card sale while you can. You'll certainly regret it if you don't!

Store cards are located near the front door on the front wall of the store. Only at the main Calla location!

50% Off Sale Continues, 30% Off Store Cards

I haven't yet made enough to cover the vet bills for our injured kitty, so the sale will continue through Monday.

50% off all Sultry Collection styles.

30% off Calla Store Cards.

50% off shapes and skins.

Only at the main Calla location!

For those of you who have asked, he's doing okay. I'm still having to hand feed him and he's still oozing infection from the drainage site. He does seem to be in less pain now though, so hopefully the antibiotic is working and we won't have to do further surgery. I really appreciate the sweet words and all the good wishes! Big hugs to all of you.

Sale is ON!

50% off all Sultry Collection styles. They are throughout the store, but there are big signs on each style that is on sale.

30% off Calla Store Cards.

50% off shapes and skins.

Get them at Calla!

Thank you so much for all the well-wishes and the support for my kitty and my hubby. I am amazed by the outpouring of people who understand and have been there. It means so much to hear from you.

Have a blessed weekend!

Catching up, and upcoming sale!

If you recall, about a year ago we adopted a kitty for my son.

I had to take him to the vet two days ago, for what I thought was a broken leg. He wouldn't walk on his front left leg at all and after 3 days of it not getting any better, I knew he needed to go in even though we couldn't afford it.

It turns out that he has a foreign body lodged in his leg. What he has is a horrible abscess. The vet said it was really bad, and showed me a syringe of the gunk he took out of him. He said there was so much infection that he had to cut open his leg in two places and put in a drain tube. He told me "It bled really bad. Have you ever heard the expression 'bleeding like a stuck hog'?" I have, of course, so I nodded. He said "Well that's what he did."

By the time we were ready to leave the vet's office, the poor kitty had soaked through the paper towels they'd put under his leg. They were so bloody that I had to ask one of the girls at the desk for more towels for the trip home. Warning: Not for the squeamish! It looks like this now.

I've been up with him every few hours through the night. He can't walk very well still because of the pain I'm sure, and the cone he has to wear is messing with his depth perception or something. When he does try to walk, he walks backwards to wherever he's trying to go. He needs help to eat and drink. I've literally been hand feeding him. He's sleeping on the couch most of the day, sucking on his blankie. (He's a bit strange but it's terribly endearing that he has a lovey.) Sorry for the crappy pic, our camera has disappeared and this was taken with the cell phone. Here he is sucking on his blanket:



He's on antibiotics which they hope will clear it up. But if it doesn't, we're going to have to have semi-exploratory surgery to get the object out of his leg.

This has cost us several hundred dollars which we didn't have. I've had to write a post-dated check. Which is why there is going to be a sale this weekend!

My husband had a trip to the ER last week for heart palpitations, which has resulted in another bill we weren't expecting and lots of trips to a cardiologist. My computer also crashed and I've had to do a complete reformat, which is always a pain in the rear.

So, to help pay off the vet and ER/doctor bills, I'm going to be having a sale.

All Sultry styles will be 50% off this weekend. Also, store cards are going to be on sale 25% off. Skins and shapes are still 50% off. As soon as things are set in the store, I'll post again to let y'all know.

50% Off Sale!

All skins and shapes are 50% off! That puts shapes as low as 75L$ each, and skins for 250L$!

There are also a small amount of the Summer Highlights left, so pick them up while you still can. After September 1, whatever is left will be deleted. I will never do these styles again in the Limited Edition, so if you want them, get them now!

Come on over to Calla!

Summer Highlights Limited Edition Packs

The Summer Highlights are out! They are Limited Edition packs in a special highlighted texture just for the summer. There are only 15 available of each pack. Some are nearly sold out already, so hurry over to Calla!

Some of the packs:

Group Gift, Free Fatpacks for Bloggers & Designers, and Poster Contest Reminder!

I've sent out a group gift! It's a lovely sculpted Lily to wear in your hair. If you didn't get it, check the notices history of the in-world group if you're in that. Or if you're in the subscriber group, come to the store and touch the sign. Choose "History" and then the message from today, 6/27. It will be sent to you again.



A few reminders: There are only a few days left to submit your pictures for the Store Poster contest. They must be in my Tuesday at 11:59pm SLT. The prizes are a 2000L$ Calla Store Card as well as a pack of your choice of all the releases for the month you're chosen. Not to mention your poster will be put up in Calla for everyone to see! You can read all the specifics here.

Bloggers & designers, if you are interested in receiving all the Calla releases in their fat-packs for free, please send me a note card with the subject "Calla Press Release Group - YOUR NAME" and whether you would like to join the in-world group or the subscriber group. (Please send your avatar key if you'd like to join the subscriber group.) Also include your blog url or your store url if you are a designer.

Have a lovely remainder of the weekend and enjoy the present!

Newness, Dollarbies, and a Skin Sale

Three new releases this weekend! One of each release is 1L$ only for the weekend. Each release has one color for sale for 1L$ through the weekend. It will go back to regular price on Monday.

Skins are on sale this weekend for 30% off, fatpacks included. That makes a single skin 350L$!

Here are the pics of the new releases:







You can come get them at Calla!

Have a fabulous weekend!

Calla Poster Contest

The Calla Poster Contest continues! There have been some fabulous entries, and I'm so excited about this!

Here are two from the Calla Flickr Group:





Keep the entries coming, there's just over a week before we pick the first round of winners.

Prizes:

• A L$1000 Calla Gold Store Card (gives you a bonus 20% credit back on every L$ purchase in the store for 3 months)
  
• A regular 5-pack or 1 Sultry color of your choice, of all of the new releases that month.

If we choose your photo to be used in the store posters, you will receive:

• A L$2000 Calla Platinum Store Card (gives you a bonus 30% credit back on every L$ purchase in the store for 3 months)
  
• A regular pack/color of your choice of all of the new releases that month.

How to enter:

• Flickr: Upload your photos to the Calla flickr group: Please label your photos with "Versastyle" or they will not be considered in this contest!
• In-world: You can drop your photos into the Versastyle Photo Contest Drop Box in the store. It looks like this:
  
  

Please make sure you have included your avatars name in the texture name, *especially* if you did not take the photo yourself! Also be sure that your texture/photo is full permissions so we can use it!

Please do not randomly drop the photos on any of the Calla Store Staff!We cannot guaranteed photos sent directly to us will be judged if they get lost in our inventories, so please use the Drop Box or Flickr!

Good luck!

Eliminating Colors

I'm going to be eliminating some of the colors (at least half of them) due to space issues. The 175 colors per style are just taking over the store!

I want you all to be able to get in your vote though. If you don't vote for your favorites, I may cut them out and you'll not be able to get them. So GO vote!

Please, go here:

and fill out the form. It's kind of long because of all the color choices, but it only takes a few minutes to fill out.

Thank you kindly!

Three New and a 40% Sale!

There is a 40% sale going on at Calla this weekend! Simply wear a Calla Store Card while you shop. Every time you purchase hair with L$, you'll get a 40% return on your Store Card!

This would be a perfect time to get some of the styles you've been thinking about, especially now that the Poster Contest is on!

The three new this week are in the Sultry Collection. Click on the pictures for a larger view.

Oleander:



Red Primrose:



White Lilac:



You can pick them up at Calla!

On a personal note, I'd like to thank all of you who have sent such wonderful notes and well-wishes over the last few months. The surgeries I've been having were awful as far as recovery time, and I really appreciate all the good thoughts and prayers that have been sent my way. I have one more scheduled on June 25th, and potentially one more after that if the spinal cord stimulator implant trial on the 25th works.

For those of you who don't know, I have 4 tears in 3 discs in my lower back. This happened in April of last year, and it's been an ongoing struggle since then. Some days are okay, while others are excruciatingly painful. None are good. I'm just plugging along as best I can, one day at a time. But your thoughts and prayers mean so much to me and I greatly appreciate all the support.

Best wishes to all of you for a beautiful weekend!

Versastyle: Photo Contest & 40% Back Sale!

Contest time! Real life has delayed the progress of the Versastyle project somewhat because Lily's had multiple surgeries, but we're now ready to get started!



This is your chance to see your photos on the website, in the upcoming Versastyle store catalog, and in the store itself! We aim to display a lot of posters in the store featuring Calla customers, and will be changing them regularly. We also want to compile photos of every hairstyle in the catalog, so there will be a lot of opportunities for you to get involved.



So what are we looking for exactly? Basically, we want to see how Calla customers are wearing their Calla products. We want pictures of you wearing your Calla hair, skins and accessories in different ways and different situations. Whether it's a photo of you wearing the Ash style in a glamourous photo shoot; chilling out on a beach in Yellow Tulip; dancing at a salsa club in Grape-vine; dressing up Christmas Rose with some cute neko ears or rocking out at a live music gig in Gloxinia - we want to see!



This is an ongoing monthly contest, and an opportunity for you to get really creative! We need both headshots and full body shots, and these can be either photoshopped or purely produced in-world photos using WL settings for effect.

You must be wearing Calla hair in the photos, and the styles must be current styles which are available to buy in the store now; and not previously discontinued styles. If you aren't sure which those are, come browse the store or look through the website.



In addition to your photo appearing in the various Calla advertising mediums, there are prizes! On the 1st of each month we will select the photos we want to use for the website/catalog/store.

If your photo is selected to be featured on our website or catalog, you will receive:

• A L$1000 Calla Gold Store Card (gives you a bonus 20% credit back on every L$ purchase in the store for 3 months)
  
• A regular 5-pack or 1 Sultry color of your choice, of all of the new releases that month.

If we choose your photo to be used in the store posters, you will receive:-

• A L$2000 Calla Platinum Store Card (gives you a bonus 30% credit back on every L$ purchase in the store for 3 months)
  
• A regular pack/color of your choice of all of the new releases that month.

How to enter:

• Flickr: Upload your photos to the Calla flickr group: Please label your photos with "Versastyle"
• In-world: You can drop your photos into the Versastyle Photo Contest Drop Box in the store - please make sure you have included your avatars name in the texture name, *especially* if you did not take the photo yourself! Also be sure that your texture/photo is full permissions so we can use it!

Please do not randomly drop the photos on myself, Tigerlily or any of the Calla Store Staff! We cannot guaranteed photos sent directly to us will be judged if they get lost in our inventories, so please use the Drop Box or Flickr!



To celebrate the launch of this series of contests, Calla is having a special bonus credit event this weekend: Wear your Calla Store Card when making any hair purchase in L$ and you will receive 40% of the price back in store credit!

We're all really excited to see what our fabulous customers come up with, so get snapping! :)

Calla Press Release Group

Attention Designers & Fashion Bloggers!

Calla now has an exclusive Press Release Group. All new releases will be sent out via this group, in their fatpacks. There is no fee to join this group. The only requirement is that you be:

A designer who wishes to use Calla products in your ads

or

A blogger who would like to receive Calla releases to review

There is an in-world group as well as a subscriber group that does not take up an in-world group slot.

To join, please do the following:

- Title a notecard "Calla Press Release Group - YOUR NAME"

- Inside the note, please put your name.

- State if you wish to join the IN-WORLD group or the SUBSCRIBER group.

- Include your avatar key if you wish to join the Subscriber group (having your avatar key helps me add you quicker rather than me having to look it up).

- A landmark/SLurl to your store

or

- The url to your blog

- Drop the notecard to Tigerlily Koi

Once your SLurl/url is verified, I will send an invite to you if you wish to join the in-world group. If you wish to join the subscriber group, I will sign you up and there will be nothing else you need to do! I will place a kiosk in the main Calla location for you to retrieve past notices.

If you have any questions, please send me a note in world!



***Please note: Subscribing to this group does not in any way mean that you must review and/or use any or all of the products I send out. It just gives you easier access to them if you wish to see them, use them, review them, etc. and allows me to send out to all the folks who want them at once.

Two New in the Sultry Collection

The following styles are all new at Calla! Click on the pictures for the full-sized view.

Ipomen:




Queen Anne's Lace II:



You can pick them up at Calla!

Have a fabulous weekend!

Three New, Sweet, Sexy and Sculpted!

The following styles are all new at Calla! Click on the pictures for the full-sized view.

Crinum:




Reseda:




Yellow Day Lily:



You can pick them up at Calla!

Have a fabulous weekend!

Four Beautiful New Styles

The following styles are all new at Calla! Click on the pictures for the full-sized view.


Lady's Slipper - This is by far one of my favorite ever styles. I used quite a bit more sculpted prims than I usually do (I really do hate the bobble-head look) but people have been asking for more of it and I took the plunge. I'm glad I did!



Gooseberry II - Since Gooseberry was retired a few months ago, people have come out of the woodwork asking for it. I finally promised a version two, and here it is! The shape stayed close to the original, there's some differences in the back though, the bangs got a make-over and the original barrette was swapped out for simple little bobby pins.



Queen Anne's Lace - This one is a hairstyle inspired by Final Fantasy XI, and was by special request. It also has sculpted bangs and the ponytail is long and flexi.



Purple Tulip - This is one of the Sultry Collection. I have to give huge thanks to Madison Winthorpe for her help with this. She suggested the pearls on the French Roll, and it turned out gorgeous! I'm so pleased with the look, and it wouldn't have been without her suggestion.

I hope you enjoy these, they're by far some of my favorites I've ever made. You can pick them up at Calla!

Also, the Picks Rewards for this month are ready, so swing on by and touch the kiosk by the front door to claim your reward.

April Fool's!

Meaning of Chicane - deception; chicanery, to trick by chicanery (from Webster's Online)

Whimsy Winx let the cat out of the bag but surprisingly, I still got a lot of IM's yesterday after sending this hair out to my group. They went like this:

"Hi. I got your limited edition Chicane Flower hair and I can't get it to rez. It's all gray and ....well, blobby. Can you help me?"

To which I responded, "Happy April Fool's day!"

What followed was an hysterical assortment of answers, a lot of LMFAO's, some OMG's, and quite a few "I even cleared my cache!"

Everyone has been a terrific sport about it, and I sincerely hope that it brought you some laughter.

Four New Styles and Calla's Picks Rewards Program

I'm so pleased with these releases! All but one of them are requests by customers and/or my staff.

Baby's Breath was a request from my customer service rep, Always Loveless. She wanted some "country braids," and here they are! They look amazing with a cowboy hat!



Grape-vine is my favorite of these four. It's that wonderfully sexy, steamy, mussed-up-cause-you-just-got-some look. It's also flexi!



Gloxinia II was a request as well, this time from Katoria Stevenson, my store manager and right arm. If you have Gloxinia, you'll know this look. It's what it looks like before it all rezzes completely. I've always thought it would make a cute short style, and by demand, here it is! It's also flexi, just as the original.



This one is also a derivation of Gloxinia. This time, it went long and got a bit different bangs. I've had a surprisingly large number of customers ask for Gloxinia, but longer. Finally, I broke down and did it. It turned out so cute, and has a bit of a rocker feel to it. It has great flexi as well and moves nicely.



As always, you can pick them up at Calla!

Also new to Calla is the Picks Rewards Program! This is a picks rewards unlike any other.



The longer you have Calla listed in your picks, the better the rewards will be! Each month you're enrolled, the rewards get better and better. So for example: Month one, you get a style in one color. Month six, maybe you'd get a full pack. Month 12, a gift certificate so you could pick any pack/style you want. Month 24, maybe a free custom style! Who knows? The sky's the limit and I promise you the rewards will get significantly better over time. You MUST stay enrolled, or you'll have to start over at month 1.

There are details in the store, and the kiosk to sign up is also in the store by the XStreetSL kiosk, right by the front door. The first reward goes out April 1st. (No, really, it's not an April Fool's joke!)

Sign up now, at Calla!

Versastyle Part II - The Contests!

More information on the Versastyle project! This is the beginning of something bigger - a store catalog. It will be an actual book that you can take home and use to peruse the styles from the comfort (and less lag) environment of your choice. This book has bigger plans still, including being able to shop from home!

The catalog will show various ways in which a style works, be it classic, romantic, goth, fun, etc. It will be showcasing your style!

Now, the contests! I will be picking several styles and you may submit pictures for each style. There will be a set of criteria and photos will be judged by those criteria. The winning entries will be included in the catalog. Versastyle entries for the blog will also be included.

Contest winners will win prizes of course, and their photo(s) will be prominently displayed in Calla, and in a special section on the Calla website, as well as in the catalog!

The first contest will be announced on Sunday, March 1st, so stay tuned!

Versastyle: Hair Trends @ Calla

Welcome to my first post on the Calla blog, something I'm super excited about :)

I'm fascinated with how one hairstyle can have so many different looks, depending on the hair colour, shape, skin, clothes and accessories people are wearing. I've seen countless examples of this when I see customers in the Calla store or by people watching in other places in SL and even browsing fashion blogs or flickr. Everyone has their own sense of style, and I love to see how different people wear hair from Calla in ways I wouldn't think of myself.

The idea behind Versastyle is to highlight the different ways each of the hairstyles at Calla are being worn out there, and you can get involved! Whether your style is goth, punk, pretty, classic, grungey, vamp or fairy - we want to see how you wear Calla hair!

As Tigerlily mentioned in the previous post, we want your photos! Calla's slogan is "Discover your style!" - well now we want you to show us your style!

As well as featuring reviews of Calla hair by customers on this blog, we will also be looking for photos of people wearing each of the styles in their own unique way. These photos may be used in my posts here or for other exciting upcoming events (more about all that soon!), and I hope you'll find it fun to follow and contribute to. You can upload them to the Calla flickr pool, and don't worry if you have no photo editing skills - raw snapshots are good too!

I'm kicking off Versastyle with a review of the style that's been glued to my head for a week now.

I was instantly enamoured with the new Pink Clove hair, it was literally love at first sight when I put this style on. Ponytails are always fashionable, partly because there's so many different ways to wear them. They can be casually messy, classy 'n' sleek or even punky-kitsch.

I'm always pining for new ponies, and the cute but Pink Clove hairstyle is just the fix I needed this month. Its got serious attitude, but it's still girly and *totally* me.

The back view of Pink Clove is squealworthy!

I needed an outfit to complement my new "hair crack", and luckily I didn't have to look very far. Last week I saw a new release from Nyte'n'Day which I had to have, an incredibly chic dress over leggings which I think matches the attitude of the hair perfectly. Add a pair of Maitreya's finest footwear in a matching colour and something shiny from Eolande's, et voilá!

Yep, I look stoned in the last pose. I'm high on hair!

Style notes:
Hair: Calla Pink Clove Brunettes II - Dark Chocolate
Outfit: Nyte'n'Day Floret - Teal
Skin: Rockberry - Mia
Jewelry: Eolande's Abundant Heart Set - Silver
Shoes: Maitreya Slinky Stilettos - Pine

Photo editing: Sinnamon Carter

Versastyle: Kat's Reviews and Guest Submissions

Katoria Stevenson, my store manager extraordinaire, will be starting something new which I am very excited about. She is going to start reviewing Calla styles, and showing off how versatile they can be. The theme for these posts will be Versastyle.

I am also asking for guest submissions! So if you have a favorite style you'd like to share, here's what to do:

Take lots of pictures showing the style. Photo editing is encouraged but please do not alter the hair in any way!

Add your pictures to the Calla Flickr Pool located here: http://www.flickr.com/groups/708499@N25/ and label them Versastyle.

Write up your guest submission. Be sure to include the direct link to the pictures on Flickr so I can show them in the blog post. Put Calla Guest Submission in the subject of your email and send it to me at tigerlily @ callastyles.com (remove the spaces).

I will post them as soon as I can.

The fine print: Submissions will be reviewed before posting. All valid efforts will be published with full author credit. Submissions may be edited slightly for grammatical errors and/or spelling errors. (I realize English is not a native tongue for many SL'ers and will try to make it as painless as possible on those who speak and write in other languages.)

Look for the first entry from Kat very soon!

Three New and an Absence

There are three new styles in the store today! All of them are ponytails and are part of the regular styles collection.

Dahlia II was a request from a customer. She wanted Dahlia without the glasses. So that's what I did! I also added some flexi to the sculpted ponytail part hanging from the french braid to give it some movement.

The other two are side pulled ponies, one high and funky, and one sleek and elegant with a little bit of spunk. Pics of all of them below!

Also, I will be out of touch until February 23rd. I will be going in for surgery today, and plan to take it easy for the weekend and part of next week. (Gallbladder, nothing hugely serious, but something I've been putting off for nearly a year now.)

If you have any customer service issues, please leave me a note card if it's not urgent. If you need quicker assistance, please contact Katoria Stevenson, or any of the customer service reps. If you go into the store, there is a staff board which will show you which of them is online, and allow you to page them from there. The board is right by the front door, you can't miss it. Kat is able to have undelivered purchases resent to you, so if you're missing your items please send her a note card with your transaction information and she will get it to you as soon as possible.

Have a wonderful weekend, and a happy Valentine's day!










As always, you can pick them up at Calla!