Group Gift, Free Fatpacks for Bloggers & Designers, and Poster Contest Reminder!

I've sent out a group gift! It's a lovely sculpted Lily to wear in your hair. If you didn't get it, check the notices history of the in-world group if you're in that. Or if you're in the subscriber group, come to the store and touch the sign. Choose "History" and then the message from today, 6/27. It will be sent to you again.



A few reminders: There are only a few days left to submit your pictures for the Store Poster contest. They must be in my Tuesday at 11:59pm SLT. The prizes are a 2000L$ Calla Store Card as well as a pack of your choice of all the releases for the month you're chosen. Not to mention your poster will be put up in Calla for everyone to see! You can read all the specifics here.

Bloggers & designers, if you are interested in receiving all the Calla releases in their fat-packs for free, please send me a note card with the subject "Calla Press Release Group - YOUR NAME" and whether you would like to join the in-world group or the subscriber group. (Please send your avatar key if you'd like to join the subscriber group.) Also include your blog url or your store url if you are a designer.

Have a lovely remainder of the weekend and enjoy the present!

Calla Poster Contest

The Calla Poster Contest continues! There have been some fabulous entries, and I'm so excited about this!

Here are two from the Calla Flickr Group:





Keep the entries coming, there's just over a week before we pick the first round of winners.

Prizes:

• A L$1000 Calla Gold Store Card (gives you a bonus 20% credit back on every L$ purchase in the store for 3 months)
  
• A regular 5-pack or 1 Sultry color of your choice, of all of the new releases that month.

If we choose your photo to be used in the store posters, you will receive:

• A L$2000 Calla Platinum Store Card (gives you a bonus 30% credit back on every L$ purchase in the store for 3 months)
  
• A regular pack/color of your choice of all of the new releases that month.

How to enter:

• Flickr: Upload your photos to the Calla flickr group: Please label your photos with "Versastyle" or they will not be considered in this contest!
• In-world: You can drop your photos into the Versastyle Photo Contest Drop Box in the store. It looks like this:
  
  

Please make sure you have included your avatars name in the texture name, *especially* if you did not take the photo yourself! Also be sure that your texture/photo is full permissions so we can use it!

Please do not randomly drop the photos on any of the Calla Store Staff!We cannot guaranteed photos sent directly to us will be judged if they get lost in our inventories, so please use the Drop Box or Flickr!

Good luck!

Versastyle: Photo Contest & 40% Back Sale!

Contest time! Real life has delayed the progress of the Versastyle project somewhat because Lily's had multiple surgeries, but we're now ready to get started!



This is your chance to see your photos on the website, in the upcoming Versastyle store catalog, and in the store itself! We aim to display a lot of posters in the store featuring Calla customers, and will be changing them regularly. We also want to compile photos of every hairstyle in the catalog, so there will be a lot of opportunities for you to get involved.



So what are we looking for exactly? Basically, we want to see how Calla customers are wearing their Calla products. We want pictures of you wearing your Calla hair, skins and accessories in different ways and different situations. Whether it's a photo of you wearing the Ash style in a glamourous photo shoot; chilling out on a beach in Yellow Tulip; dancing at a salsa club in Grape-vine; dressing up Christmas Rose with some cute neko ears or rocking out at a live music gig in Gloxinia - we want to see!



This is an ongoing monthly contest, and an opportunity for you to get really creative! We need both headshots and full body shots, and these can be either photoshopped or purely produced in-world photos using WL settings for effect.

You must be wearing Calla hair in the photos, and the styles must be current styles which are available to buy in the store now; and not previously discontinued styles. If you aren't sure which those are, come browse the store or look through the website.



In addition to your photo appearing in the various Calla advertising mediums, there are prizes! On the 1st of each month we will select the photos we want to use for the website/catalog/store.

If your photo is selected to be featured on our website or catalog, you will receive:

• A L$1000 Calla Gold Store Card (gives you a bonus 20% credit back on every L$ purchase in the store for 3 months)
  
• A regular 5-pack or 1 Sultry color of your choice, of all of the new releases that month.

If we choose your photo to be used in the store posters, you will receive:-

• A L$2000 Calla Platinum Store Card (gives you a bonus 30% credit back on every L$ purchase in the store for 3 months)
  
• A regular pack/color of your choice of all of the new releases that month.

How to enter:

• Flickr: Upload your photos to the Calla flickr group: Please label your photos with "Versastyle"
• In-world: You can drop your photos into the Versastyle Photo Contest Drop Box in the store - please make sure you have included your avatars name in the texture name, *especially* if you did not take the photo yourself! Also be sure that your texture/photo is full permissions so we can use it!

Please do not randomly drop the photos on myself, Tigerlily or any of the Calla Store Staff! We cannot guaranteed photos sent directly to us will be judged if they get lost in our inventories, so please use the Drop Box or Flickr!



To celebrate the launch of this series of contests, Calla is having a special bonus credit event this weekend: Wear your Calla Store Card when making any hair purchase in L$ and you will receive 40% of the price back in store credit!

We're all really excited to see what our fabulous customers come up with, so get snapping! :)

Versastyle Part II - The Contests!

More information on the Versastyle project! This is the beginning of something bigger - a store catalog. It will be an actual book that you can take home and use to peruse the styles from the comfort (and less lag) environment of your choice. This book has bigger plans still, including being able to shop from home!

The catalog will show various ways in which a style works, be it classic, romantic, goth, fun, etc. It will be showcasing your style!

Now, the contests! I will be picking several styles and you may submit pictures for each style. There will be a set of criteria and photos will be judged by those criteria. The winning entries will be included in the catalog. Versastyle entries for the blog will also be included.

Contest winners will win prizes of course, and their photo(s) will be prominently displayed in Calla, and in a special section on the Calla website, as well as in the catalog!

The first contest will be announced on Sunday, March 1st, so stay tuned!

Versastyle: Hair Trends @ Calla

Welcome to my first post on the Calla blog, something I'm super excited about :)

I'm fascinated with how one hairstyle can have so many different looks, depending on the hair colour, shape, skin, clothes and accessories people are wearing. I've seen countless examples of this when I see customers in the Calla store or by people watching in other places in SL and even browsing fashion blogs or flickr. Everyone has their own sense of style, and I love to see how different people wear hair from Calla in ways I wouldn't think of myself.

The idea behind Versastyle is to highlight the different ways each of the hairstyles at Calla are being worn out there, and you can get involved! Whether your style is goth, punk, pretty, classic, grungey, vamp or fairy - we want to see how you wear Calla hair!

As Tigerlily mentioned in the previous post, we want your photos! Calla's slogan is "Discover your style!" - well now we want you to show us your style!

As well as featuring reviews of Calla hair by customers on this blog, we will also be looking for photos of people wearing each of the styles in their own unique way. These photos may be used in my posts here or for other exciting upcoming events (more about all that soon!), and I hope you'll find it fun to follow and contribute to. You can upload them to the Calla flickr pool, and don't worry if you have no photo editing skills - raw snapshots are good too!

I'm kicking off Versastyle with a review of the style that's been glued to my head for a week now.

I was instantly enamoured with the new Pink Clove hair, it was literally love at first sight when I put this style on. Ponytails are always fashionable, partly because there's so many different ways to wear them. They can be casually messy, classy 'n' sleek or even punky-kitsch.

I'm always pining for new ponies, and the cute but Pink Clove hairstyle is just the fix I needed this month. Its got serious attitude, but it's still girly and *totally* me.

The back view of Pink Clove is squealworthy!

I needed an outfit to complement my new "hair crack", and luckily I didn't have to look very far. Last week I saw a new release from Nyte'n'Day which I had to have, an incredibly chic dress over leggings which I think matches the attitude of the hair perfectly. Add a pair of Maitreya's finest footwear in a matching colour and something shiny from Eolande's, et voilá!

Yep, I look stoned in the last pose. I'm high on hair!

Style notes:
Hair: Calla Pink Clove Brunettes II - Dark Chocolate
Outfit: Nyte'n'Day Floret - Teal
Skin: Rockberry - Mia
Jewelry: Eolande's Abundant Heart Set - Silver
Shoes: Maitreya Slinky Stilettos - Pine

Photo editing: Sinnamon Carter

Versastyle: Kat's Reviews and Guest Submissions

Katoria Stevenson, my store manager extraordinaire, will be starting something new which I am very excited about. She is going to start reviewing Calla styles, and showing off how versatile they can be. The theme for these posts will be Versastyle.

I am also asking for guest submissions! So if you have a favorite style you'd like to share, here's what to do:

Take lots of pictures showing the style. Photo editing is encouraged but please do not alter the hair in any way!

Add your pictures to the Calla Flickr Pool located here: http://www.flickr.com/groups/708499@N25/ and label them Versastyle.

Write up your guest submission. Be sure to include the direct link to the pictures on Flickr so I can show them in the blog post. Put Calla Guest Submission in the subject of your email and send it to me at tigerlily @ callastyles.com (remove the spaces).

I will post them as soon as I can.

The fine print: Submissions will be reviewed before posting. All valid efforts will be published with full author credit. Submissions may be edited slightly for grammatical errors and/or spelling errors. (I realize English is not a native tongue for many SL'ers and will try to make it as painless as possible on those who speak and write in other languages.)

Look for the first entry from Kat very soon!